Neebo and Nebraska Book Company Announce That National Association of College Stores Signed Letter of Intent to Purchase Connect2One

LINCOLN, Neb. - (BUSINESS WIRE) - Neebo Inc., the beneficial owner of Nebraska Book Company, today announced that the National Association of College Stores has signed a letter of intent to purchase the assets of Connect2One, a fully owned division of Nebraska Book Company.

Through this purchase, NACS will integrate Connect2One, the largest and most comprehensive buying group in the college store industry, with indiCo, a NACS subsidiary focused on retail innovation, merchandising strategy and data analytics. This strategic integration provides a new way for NACS to fulfill its mission to help independent college stores evolve and thrive.

"For 25 years, Connect2One has helped its more than 625 college store members fill their shelves with items that appeal to the college crowd," said Steve Clemente, President and CEO of Neebo Inc. and Nebraska Book Company. "Our company shares a very important goal with NACS-the long-term success of independent college stores."