Amy Gershkoff Named One of the "50 Women Who Made the 2012 Election"

NEW YORK - (BUSINESS WIRE) - Amy Gershkoff (@amygershkoff), Director of Global Analytics for Burson-Marsteller, was named one of the "50 Women Who Made the 2012 Election" in a list that was published on The Huffington Post (link). Gershkoff was recognized for her role as Director of Media Planning at Obama for America, where she built the first of its kind in-house media planning department, responsible for all advertising planning across television, radio, print, digital, mobile and social media advertising. In this role, she designed cutting-edge tools to optimize paid, earned and owned communication in real-time. The post named Gershkoff "a true analytics leader" and "one of the most prominent data scientists in American politics." During her time working for Obama for America, she led a team of more than 40 people that helped the Obama campaign optimize its advertising spend in real-time.

At Burson-Marsteller, she designs custom measurement solutions for clients' communication programs and oversees all social and digital media analytics programs for the agency. She has played a pivotal role in helping the firm develop BursonPulse, an analytics offering that helps clients determine the success of their social and digital media outreach efforts.

"We are proud of to have someone of Amy's caliber leading analytics for Burson-Marsteller," said Burson-Marsteller's Chief Global Digital Strategist Dallas Lawrence. "She is able to provide our clients with cutting edge and customized analytics strategies that drive successful digital campaigns."