First Condom/Contraceptive Sales for DKT International in Pakistan
WASHINGTON - (BUSINESS WIRE) - DKT International has just launched a new birth control and safe sex project in Pakistan. DKT is one of the world's largest private providers of contraceptives in developing countries and brings 23 years of social marketing experience to the Pakistan effort. Early work has included hiring key staff, registering with the Government of Pakistan, and building partnerships with the Ministry of Health and with the Maternal, Neonatal and Child Health Program in the province of Sindh. In November 2012 DKT Pakistan made its first sales of nearly 700,000 condoms and 1,000 IUDs to eight distributors in three Pakistani administrative districts.
Pakistan is the world's sixth most populous country and its population could double by 2050, if the current rate of growth continues. Although its birth rate has been falling, Pakistan's total fertility rate is still 4.1 children per woman and has remained even higher for women living in rural areas. Maternal mortality remains very high at approximately 276 deaths per 100,000 live births.
DKT Pakistan and its local partners are working together to reach Pakistani couples and more than 6 million women with unmet needs for contraception. The goal is to provide customers and health providers with more contraceptive choices, combined with regular access to family planning training and education.
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