Luvs Honors the Distinct Voices and Savviness of Experienced Moms Everywhere

CINCINNATI - (BUSINESS WIRE) - Luvs baby diapers today officially announced that it has partnered with six top mom influencers to help lead the marketing efforts for the brand's recently released "First Kid/Second Kid" online videos, a series of comical digital spots that compares the evolution of parenting styles from the overprotective, over-thinking style of parenting your first baby, to the more relaxed and practical style of parenting baby number 2, 3 and so on.

"Breastfeeding" is one of four "First Kid/Second Kid" online videos, produced by Luvs diapers brand, that compares the way many parents were with their first kid and how things changed with their second child. The entire video series can be found on Luvs YouTube channel (www.youtube.com/luvsdiapers)

The newest and already most popular video in the lineup, Breastfeeding, takes a light-hearted, humorous look at how a mom handles the tricky task of breastfeeding in public - two completely different ways - once as a first-time mother, and once as a second-time, seasoned pro. With already one million views to date, the Breastfeeding video has sparked a lot of online chatter among moms and marketers alike.

Craving an innovative approach aimed at presenting the "First Kid/Second Kid" spots to parents across the country, Luvs engaged six top mom influencers to help drive promotional activities in support of the videos:

• Amy Sprenger (www.snarkymommy.com; @SnarkyMommy)
• Ann Imig (www.annsrants.com; @AnnsRants)
• Candy Kirby (www.thelaughingstork.com; @CandyKirby)
• Kelcey Kintner (www.mamabirddiaries.com; @MamaBirdDiaries)
• Robin O'Bryant (www.robinschicks.com; @RobinOBryant)
• Susan McLean (www.divinesecretsofadomesticdiva.com; @NoDomesticDiva)