Discover Fan Loyalty Poll: College Football Fans Choose Family over Fortune

RIVERWOODS, Ill. - (BUSINESS WIRE) - Money almost doesn't matter when it comes to giving this holiday season, as the Discover Fan Loyalty Poll finds that college football fans are more likely to give away tickets to the Discover BCS National Championship Game if they can't go themselves.

When asked what they would do if they purchased a ticket to the national championship and later found out they couldn't go, fans chose the following options:

• Give it to a relative, 37 percent
• Give it to a friend, 22 percent
• Sell it to the highest bidder, 29 percent
• Sell it at face value, 9 percent
• Swallow the ticket, 1 percent
• Not sure, 3 percent

With some single tickets for the championship between No. 1 ranked Notre Dame and No. 2 ranked Alabama going for $1,000 on ticket broker websites, the Discover Fan Loyalty Poll asked fans how much they would be willing to pay. Results are as follows:

• Under $100, 62 percent
• $100-$500, 19 percent
• $500-$1,000, 3 percent
• $1,000-$2,000, 1 percent
• $2,000-$3,000, 1 percent
• $3,000 or more, 1 percent
• Not sure, 15 percent