SocialVibe Delivers Better Results with Use of Video
LOS ANGELES - (BUSINESS WIRE) - SocialVibe, the pioneer in engagement advertising, today announced research findings that demonstrate their ability to achieve better results through deeper engagement by incorporating video into its ad units.
Research firm GfK and SocialVibe partnered to measure the branding effectiveness of SocialVibe-powered video views in CPV campaigns and found lift in four key areas:
- Brand Awareness: 10.2 percentage point lift - a 52 percent increase over the control group
- Brand Favorability: 13.3 percentage point lift for brands - a 93 percent increase over the control group
- Purchase Consideration: 20 percentage point lift - a 53 percent increase over the control group
- Purchase Intent: 12.1 percentage point lift - a 44 percent increase over the control group
According to the study, SocialVibe's video product gave marketers significant brand lift and far outperformed industry averages for CPV-based campaigns. The solution, which is complementary to SocialVibe's existing Cost per Engagement (CPE) offering, allows for video-only and video plus content functionality within the core SocialVibe engagement ad unit to deliver better results through deeper engagement.
To read the complete release at NewsBlaze,
SocialVibe Delivers Better Results with Use of Video,
Click here
Related Business Wire News
