ExactTarget Chief Marketing Officer to Host Live Webcast on Cross-Channel Marketing Featuring Leading Analyst and Microsoft Executive
INDIANAPOLIS - (BUSINESS WIRE) - ExactTarget Chief Marketing Officer Tim Kopp will host a live webcast featuring Forrester Research Inc. Vice President and Principal Analyst Shar VanBoskirk and Microsoft Principal of Product Intelligence Matt Fleckenstein at 2 p.m. Dec. 4 to discuss how marketers can best tackle the challenges of cross-channel digital marketing.
Featuring exclusive data from an October 2012 commissioned study conducted by Forrester Consulting on behalf of ExactTarget, the webcast will provide new insights into the challenges facing marketers across email, mobile, social media and the Web and will identify how marketers can use technology to best connect with customers across digital channels.
"The time for cross-channel marketing is here, and marketers know it," according to the study titled "The Keys To Successful Cross-Channel Marketing." "Even so, they admit that cross-channel efforts pose significant challenges for them. Most respondents struggle to understand customers' cross-channel interactions and to manage execution across multiple technologies."
Related Business Wire News