FitnessGlo Appoints Callie Miller as CEO
SANTA MONICA, Calif. - (BUSINESS WIRE) - FitnessGlo (www.fitnessglo.com), an online fitness community featuring high-quality fitness videos that help women get moving and feeling good about themselves, today announced it has appointed Callie Miller as chief executive officer. Miller previously held the position of chief marketing officer at YogaGlo, the parent company of FitnessGlo.
"Our goal when we launched FitnessGlo was to create an experience that offers variety, flexibility and support for women at all fitness levels," said Miller. "As a woman juggling work and family, I understand on a personal level that working out can sometimes be an after-thought during a busy day. We're hoping to change that by making fitness available in a way that fits into women's everyday lives."
Miller is a founding team member of YogaGlo and FitnessGlo, which launched in 2011. For women who might be intimidated or overwhelmed by going to the gym, FitnessGlo provides flexible options, a supportive environment and connection with experienced instructors. As CMO, Miller built the marketing team and implemented innovative strategies that led to significant year over year membership growth and brought more yoga to women at all stages of their practice.
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