VeriFone Initiates Play at the Pump Lottery Sales in Minnesota
SAN JOSE, Calif. - (BUSINESS WIRE) - VeriFone Systems, Inc. (NYSE: PAY), announced today that the first U.S. lottery ticket sale at the fuel pump was printed at a Greater Minneapolis area convenience store and gas station in November. Lottery sales at the pump and other self-service locations represent a major untapped market segment for state lottery commissions across the U.S.
Even bigger jackpots may lie ahead as consumers gain access to lottery tickets at the gas pump. The first U.S. lottery ticket sale at the fuel pump was printed at a Greater Minneapolis area convenience store and gas station in November as VeriFone and partner Linq3 implemented "play at the pump" at 9 locations in Minneapolis under auspices of the Minnesota State Lottery. (Photo: Business Wire)
VeriFone and partner Linq3 have implemented "play at the pump" at 9 locations in Minneapolis under auspices of the Minnesota State Lottery. At gas pumps equipped with VeriFone's payment enabled media solution, PAYMEDIA, consumers can buy quick pick numbers for Powerball and Mega Millions drawings utilizing debit card payments at the same time they fill up their tanks. The first sale was completed November 13 at the Gramsie Mart on Rice Street in Shoreview, Minn.
"We believe that play at the pump allows us to easily expand the distribution of lottery products and make the purchase of a ticket more convenient," said Ed Van Petten, executive director of the Minnesota State Lottery. "This delivery method reaches a casual player who may want the convenience of making a lottery purchase while at these locations. It is a means for the Minnesota State Lottery to generate additional revenue for the state and its' important beneficiaries. It will also provide additional revenue and media elements to help lottery retailers grow their business."
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