Published: November 20, 2012
Consumers Embrace Black Friday "Creep;" More Shoppers Strike at Midnight
NEW YORK - (BUSINESS WIRE) - More Americans will wake up early, or stay up late, to catch Black
Friday deals this year. The American
Express Spending & Saving Tracker found that 29% expect to make
their first purchase between midnight and 3 a.m., up significantly from
18% in 2011 who said they'd do the same. "Early" is the theme to this
year's Holiday shopping season, as 43% of consumers started their
holiday gift buying before Halloween, up from 35% in 2011.
Shoppers plan to spend $848 this year on gifts, compared to last year's
$831. Those making a list report an average of eight people on
the gift roll this year, but those checking it twice are adding a
ninth: one-fifth (41%) of consumers admit to buying for themselves when
they're out shopping for others.
Black Friday Tradition Lives On
To read the complete release at NewsBlaze,
Consumers Embrace Black Friday "Creep;" More Shoppers Strike at Midnight,
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