Groupon and SCORE Unite to Help Small Businesses
CHICAGO - (BUSINESS WIRE) - Today Groupon (http://www.groupon.com) (NASDAQ: GRPN) announced a partnership with SCORE (http://www.score.org), a nonprofit association dedicated to encouraging the formation, growth and success of small businesses. As part of the new alliance, Groupon and SCORE have developed a series of online educational resources about customer acquisition, retention and marketing for small businesses.
"Joining forces with SCORE is a great way for Groupon to help small businesses grow and become more successful," said Sanjay Gupta, VP of Merchant Marketing, Groupon. "Given SCORE's thousands of daily interactions with local businesses, we're able to reach and impact a wide cross section of merchants."
SCORE and Groupon have begun work on a pragmatic toolkit, which will serve as a resource for small businesses starting out or looking to grow. The toolkit will contain an e-guide on multiple topics of interest to small businesses across all industries, including hospitality and health and beauty. The educational toolkit will reside on SCORE's website (http://www.score.org/groupon-toolkit) and Groupon's merchant blog (https://www.grouponworks.com/merchant-blog/) - a dedicated a resource offering tips and best practices to help local merchants grow their businesses.
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