Finish Line Accelerates Omnichannel Commerce with Demandware

BURLINGTON, Mass. - (BUSINESS WIRE) - Demandware, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that The Finish Line, Inc. (NASDAQ: FINL), the premium retailer of athletic shoes, apparel and accessories, has launched new ecommerce and mobile commerce sites on the Demandware Commerce platform. The initiative is part of the company's strategic move to a cloud-based digital commerce solution to power its omnichannel strategy. The company will also use Demandware to power Run.com, a specialty brand that focuses on all things running.

Finish Line Accelerates Omnichannel Commerce with Demandware with launch of new website (Photo: Business Wire)

Finish Line is one of the largest mall-based specialty retailers in the United States, with more than 640 stores across 47 states and a significant online presence. The company's aggressive omnichannel growth initiatives drove its decision to move away from legacy in-house managed software to Demandware's flexible and scalable cloud-based solution. With Demandware, Finish Line has a customizable digital commerce platform that enables users to execute highly branded, personalized and consistent consumer experiences across channels. Demandware's cloud model eliminates the burden of infrastructure management and provides merchants and marketers with complete control over the user experience and site functionality, empowering them to drive innovation and growth, and accelerate time-to-market.

"Our goal is to transform our business, not just maintain it. We want to drive innovation and propel the business. Demandware reduces operational complexity and puts the power in the hands of our users to create world-class brand experiences. It provides customers a better and faster online experience, rather than having technology get in the way," said Chris Ladd, executive vice president and chief digital officer for Finish Line. "With Demandware's business model, we're mutually incentivized by success. We have a true partnership, and over the long-term, it's much more valuable that the standard vendor/client relationship."