Critical Mass Stages Creative Coup with Key Hires in Los Angeles and London

CALGARY, Alberta & CHICAGO - (BUSINESS WIRE) - Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, strengthens its creative ranks with an arsenal of new hires working across the agency's premier accounts.

Michael Goodsell Richardson joins Critical Mass as Creative Director, from his previous post at TBWA\Chiat\Day, where he directed creative on the Nissan line of business. Michael's portfolio includes integrated advertising campaigns for Nissan, Pennzoil, Jimmy Dean, Rain-X, Visa, Johnsonville and the Heisman Trophy, among others. His creative and strategic thinking were instrumental in the successful advertising launch of the world's first mass-market electric car, the Nissan LEAF.

Shawna Bigby also joins Critical Mass as a Creative Director, from her former position at TBWA\Chiat\Day. There she developed above-the-line advertising ranging from mobile, digital, TV, print, event to direct for the Nissan LEAF. In addition to her agency experience, Shawna was also an instructor at the Art Institute of California in Los Angeles, where she taught a range of artistic disciplines including interactive design, typography, digital imaging and interface design. Shawna has a BFA in Graphic Communications from the Art Center College of Design and a degree in mechanical engineering from CSUN.