UGG for Men Launches New "Pink Slip" Integrated Campaign for Holiday 2012 Featuring Tom Brady
NEW YORK - (BUSINESS WIRE) - UGG Australia, a division of Deckers Outdoor Corporation (NASDAQGS: DECK), is excited to announce the launch of a new integrated UGG for Men campaign for the Holiday 2012 season featuring quarterback Tom Brady. Premiering on Monday, November 19, 2012, the new integrated campaign entitled "Pink Slip" will include TV, Print, Digital Display and Online Videos, OOH, Mobile, Social, and PR.
Tom Brady, wearing the UGG for Men "Ascot" slipper, in the brand's Holiday 2012 campaign entitled "Pink Slip"
The overall concept for the new "Pink Slip" campaign originated from real life, inspired by one of Tom Brady's personal anecdotes. Even before he decided to partner with UGG Australia, Tom had a tradition of giving his team members UGG footwear - specifically the UGG for Men "Ascot" slipper - as a way to say thanks.
Produced by M&C Saatchi Los Angeles and directed by the Guard Brothers, "Pink Slip" captures the essence of this story through a dramatic moment when a football rookie is at a crossroads in training camp and walks up to his locker, consumed by anticipation at whether he makes the team or not. When he finds a pair of Ascot slippers in his locker and Tom shows up to congratulate him, the rookie finally knows the answer. Additionally, Tom's performance and lines were entirely unscripted, as the scene derives from an authentic moment.
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