Football Greats Steve Young and Jerry Rice and Quarterback Matthew Stafford Debut in First Van Heusen Funny or Die Video Collaboration
NEW YORK - (BUSINESS WIRE) - PVH Corp. [NYSE: PVH] announced that it has partnered with comedy website Funny Or Die as part of the "Van Heusen Institute of Style" campaign. The "Institute of Style" , now in its second season, is designed to help men across America step up their style. The new video collaboration, which debuted yesterday on VanHeusen.com, features Van Heusen spokesmen, and football greats, Steve Young and Jerry Rice, along with newcomer quarterback Matthew Stafford.
"This is a great moment for the 'Van Heusen Institute of Style'," said Mike Kelly, Executive Vice President of Marketing for PVH. "Collaborating with Funny Or Die for the 'Institute of Style' is the perfect way to bring together sports, style and humor, three things that resonate with our target consumer."
In September, Stafford was added to the "Van Heusen Institute of Style" campaign, as the latest student to go from style "trainee" to "graduate." In this first-of-its kind video for the brand, Stafford passes on the lessons he learned from Young and Rice to an everyday 'schlub' as he learns what it takes to dress the part to land a small business loan.
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