Jo-Ann Launches Mobile Website

HUDSON, Ohio - (BUSINESS WIRE) - Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is proud to announce the launch of the mobile-optimized version of Joann.com, m.joann.com. Now, any visitors to Joann.com via smart phones will be automatically redirected to the mobile-friendly site.

"We are extremely excited to have a mobile-optimized Joann.com up and running before the Holiday season to complement our existing smartphone and iPad apps, allowing our customers to interact with Jo-Ann however is most convenient for them," said Riddi Kline, chief marketing officer and senior vice president at Jo-Ann. "Our customers have embraced mobile technology whole-heartedly, and we strive to provide fresh, innovative ways for them to engage with Jo-Ann while continually developing our existing channels to meet our customers' evolving preferences."

In late 2010, Jo-Ann launched an iPhone app, and, in 2011, the Android version of the smartphone app was released. The Jo-Ann smartphone app provides customers exclusive coupons, a Find a Store feature, and the ability to browse products.