Gilt Groupe Selects Ocean Media as Media Planning and Buying Agency, Embarks on First National TV Ad Campaign
NEW YORK & HUNTINGTON BEACH, Calif. - (BUSINESS WIRE) - Gilt (Gilt.com), an innovative online shopping destination, has selected Ocean Media (www.oceanmediainc.com), one of the country's largest independent media planning and buying firms, as its first agency of record. Gilt provides members special access to the most inspiring merchandise, culinary offerings, and experiences every day, at up to 60 percent off retail.
With Gilt's first TV campaign slated for launch today, Ocean Media will manage the company's media planning and buying, focusing on media acquisition initiatives in TV. Spots will air on a variety of major cable networks, including Style, HGTV, E! Entertainment Television, Oxygen, Lifetime and TLC. Berlin Cameron United, a unit of WPP, is handling creative for the campaign.
"We're excited about working with Ocean Media and we're impressed with the agency's track record in launching and scaling e-commerce brands," said Elizabeth Francis, Chief Marketing Officer, Gilt. "Because this represents our initial foray into TV advertising, we're committed to achieving return on our investment. In my experience, no media buying agency is better at defining and delivering ROI than Ocean Media."
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