Bacio Cheese Blocks of Hope Provides Hurricane Sandy Relief

RICHMOND, Va. - (BUSINESS WIRE) - PERFORMANCE Foodservice-ROMA and Bacio Cheese today launched Bacio Cheese Blocks of Hope, a Hurricane Sandy relief program for pizzerias and victims of the recent storm.

For every pound of Bacio Cheese sold nationwide between Nov. 18, 2012 and Feb. 16, 2013, PERFORMANCE Foodservice-ROMA will donate 10 cents to the American Red Cross for its Hurricane Sandy relief efforts. And to provide further relief to pizzerias, the Bacio Cheese Blocks of Hope program also provides a 50 cent per pound relief rebate to all Bacio customers for purchases of Bacio Cheese within that time frame.

"First and foremost, we want to offer support to those in need following Hurricane Sandy," said Fred Sanelli, Senior Vice President for Marketing, Brands, & Sales Development for PERFORMANCE Foodservice-ROMA. "Our pizzeria customers nationwide are already facing a difficult business environment.