Brand Affinity Technologies Selected by AlwaysOn as an OnHollywood 100 Winner

IRVINE, Calif. - (BUSINESS WIRE) - Brand Affinity Technologies (BAT), the expert in activating, engaging and monetizing the fan, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched Hollywood entertainment. BAT was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

"This year's OnHollywood 100 represents an explosive drive toward device-independent, consumer-focused entertainment. The digital entertainment pioneers of the 1990s have paved the way for a sophisticated group of entertainment producers, who are harnessing the power of social, mobile and the Internet to give consumers exactly what they want, when they want it," said Tony Perkins, founder and editor of AlwaysOn. "Now, the entire entertainment world has broken free of the establishment and is bringing quality television, film and music to a global audience that's on the move and hungry for its next innovation."

The OnHollywood 100 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists and entertainment industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list. Most recently the company was also honored with AlwaysOn's acclaimed Global 250 award.