Published: November 12, 2012
Coca-Cola Invites the World to Join in Its New Journey
ATLANTA - (BUSINESS WIRE) - Today, The Coca-Cola Company replaces its corporate website with Coca-Cola
a rich, socially enabled digital platform. Coca-Cola Journey
represents a significant leap forward in how Coke will use digital
communications to drive business results and share the Coca-Cola system
story with the world.
Coca-Cola Journey is a dynamic, digital magazine that
focuses on universally important topics, social causes and Company news.
It will feature original and curated content, and is designed to spark
dialogue and tell the story of Coca-Cola in a creative, refreshing way.
"Today, Coca-Cola is taking its digital communications to a new level,"
said Clyde Tuggle, Senior Vice President and Chief Public Affairs and
Communications Officer, The Coca-Cola Company. "Coca-Cola Journey
is the most ambitious digital project Coca-Cola has ever undertaken, and
we are doubling-down on our commitment to be a quality publisher of
compelling content. We hope Coca-Cola Journey will be a
place where people will share their curiosity about the world, engage in
stimulating debate, and find out what is at the core of Coke - our
quality brands, our business, our people, and our ever-expanding
commitment to social good."
To read the complete release at NewsBlaze,
Coca-Cola Invites the World to Join in Its New Journey,
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