Coca-Cola Invites the World to Join in Its New Journey

ATLANTA - (BUSINESS WIRE) - Today, The Coca-Cola Company replaces its corporate website with Coca-Cola Journey, a rich, socially enabled digital platform. Coca-Cola Journey represents a significant leap forward in how Coke will use digital communications to drive business results and share the Coca-Cola system story with the world.

Coca-Cola Journey is a dynamic, digital magazine that focuses on universally important topics, social causes and Company news. It will feature original and curated content, and is designed to spark dialogue and tell the story of Coca-Cola in a creative, refreshing way.

"Today, Coca-Cola is taking its digital communications to a new level," said Clyde Tuggle, Senior Vice President and Chief Public Affairs and Communications Officer, The Coca-Cola Company. "Coca-Cola Journey is the most ambitious digital project Coca-Cola has ever undertaken, and we are doubling-down on our commitment to be a quality publisher of compelling content. We hope Coca-Cola Journey will be a place where people will share their curiosity about the world, engage in stimulating debate, and find out what is at the core of Coke - our quality brands, our business, our people, and our ever-expanding commitment to social good."