The Votes Are in: Flo Elected to the Madison Avenue Advertising "Walk of Fame"
MAYFIELD VILLAGE, Ohio - (BUSINESS WIRE) - The votes have been counted, polls are closed and the nation has elected ad icon "Flo" from Progressive to the Madison Avenue Advertising "Walk of Fame." After a three-week voting period blanketing social media, consumers chose "Flo" for the distinction over a range of other famous icons and characters, covering a century of advertising and marketing.
The votes are in: Flo elected to the Madison Avenue Advertising "Walk of Fame" (Photo: Business Wire)
"I'd like to thank glitter, gummy bears, and most importantly, all my fans for their support," said Flo. "I'm just a girl with a white apron and a blue headband who tries to make car insurance a little easier to understand. The fact that people took the time to log on and vote for me is absolutely flattering."
This isn't the first time that consumers have chosen Flo in an advertising icon battle. In 2011, fans voted Flo the top advertising icon in the country in a head-to-head, Entertainment Weekly competition. But Flo's popularity doesn't end with her victories in contests against other ad icons. She was recently named by Advertising Age as one of the "Top Ten Female Icons of All Time," a list that included Betty Crocker, The Morton Salt Girl and Rosie the Waitress. Flo is the only icon on Ad Age's list from the past 25 years.
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