SKECHERS Launches Limited Edition Shape-ups Awareness Shoe to Benefit Breast Cancer Research
MANHATTAN BEACH, Calif. - (BUSINESS WIRE) - SKECHERS USA, Inc. (NYSE:SKX), a global leader in footwear, today announced the launch of the Shape-ups Awareness shoe, a specially designed original style featuring The Breast Cancer Research Foundation's pink ribbon symbol. For every pair of Shape-ups Awareness shoes sold in the United States, SKECHERS will donate $10 to The Breast Cancer Research Foundation. In addition, international sales of this style will benefit various breast cancer charities and organizations around the world.
For every pair of Shape-ups Awareness sold, SKECHERS will donate $10 to The Breast Cancer Research Foundation(R) (Photo: Business Wire)
"Shape-ups are designed to incorporate healthy living and fitness into everyone's lifestyle, so it was natural for us to develop a shoe that brings awareness to a critical women's health issue like breast cancer," said Michael Greenberg, president of SKECHERS. "When you purchase a pair of Shape-ups Awareness shoes, it's a positive step to improve your own health, while helping others who are battling this devastating disease. We are confident that Shape-ups Awareness sales will generate a substantial donation to The Breast Cancer Research Foundation and help save lives."
"When SKECHERS contacted The Breast Cancer Research Foundation, we were thrilled to partner with a global brand with the potential to make a big impact in the breast cancer research field," said Myra Biblowit, president of The Breast Cancer Research Foundation. "There is a natural synergy between BCRF and SKECHERS as we both promote the importance of exercise in the fight against breast cancer."
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