FirstBank Unveils New Name for Colorado Venue: 1STBANK Center
DENVER - (BUSINESS WIRE) - FirstBank Holding Company, the Lakewood-based holding company for the largest locally owned banking organization in Colorado, today announced that it has acquired naming rights to the Odeum Colorado. The live entertainment venue, originally known as the Broomfield Event Center, will begin operating as 1STBANK Center on March 1.
The agreement, which gives the bank naming rights for five years, allows FirstBank to give customers preferred ticket access and rights to use the facility for company and philanthropic events. Financial details of the transaction were not disclosed.
"As Colorado's largest locally owned bank, FirstBank is proud to announce the 1STBANK Center name," said John Ikard, president of FirstBank Holding Company. "FirstBank started in Lakewood in 1963, and since then we've grown to more than 120 locations across Colorado. The 200,000 drivers that travel on Highway 36 each day, and the tens of thousands of people who will attend events at the 1STBANK Center annually, will have no doubt about which hometown bank supports the events they enjoy."
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