Samsung Mobile Announces Upcoming Availability of 3G UbiCell Personal CDMA Base Station

DALLAS - (BUSINESS WIRE) - Samsung Telecommunications America (Samsung Mobile), the No. one mobile phone provider in the U.S.¹, announced today the Samsung 3G Ubicell Personal CDMA Base Station, launching in 2010, will be the next product in the femtocell family. The 3G UbiCell, ideal for home or small office, is a small plug-and-play base station that works with users' existing mobile phones to provide secure, in-home cellular service over existing public broadband networks. Samsung Mobiles 3G UbiCell benefits users by providing higher performance, lower cost coverage in a secure, easy to install solution for use at home. The 3G UbiCell will also allow carriers to provide a cost-effective solution to offload increasing 3G traffic from the Macro network, provide superior signal to address customer's needs for in-home coverage, help retain customers with excellent performance for all family members, and provide for new services such as home phone and incentives through bundled pricing.

One Phone, One Provider at Lower Cost

A UbiCell will allow users to eliminate the need for a landline phone. With dependable in-home coverage, users will no longer have to pay for separate landline charges for basic features such as long distance, voice mail, caller ID and call waiting. A UbiCell will allow carriers to offer differentiated services typical to femtocells such as presence and home network, but a UbiCell also offers services such as home phone and multi-number ringing to provide an opportunity to increase revenue through additional MOUs and service plans.