The Shake Weight Arm-Sculpting Craze Shaking up a Media Frenzy

CARLSBAD, Calif. - (BUSINESS WIRE) - Since its debut only 10 days ago, you've already seen it on The View, Jimmy Kimmel Live! and on numerous blogs and Websites, including Entertainment Weekly Online. The Shake Weight - a revolutionary new women's arm-toning device unlike any product previously developed - has generated over 1 million total YouTube views in the last ten days, and over three million Internet hits overall. So what's the buzz about?

Based on a groundbreaking workout technology called Dynamic Inertia, which engages the muscles in the arms, shoulders and chest in an entirely new fashion, the Shake Weight increases upper body muscle activity by more than 300% compared to traditional free weights. Its distinct motion makes the Shake Weight the first product of its kind specifically designed to help women achieve toned, sculpted arms while eliminating flab.

A well-documented scientific study involving the Shake Weight technology was conducted by Dr. Daniel Cipriani, Professor at the department of Exercise Physiology at San Diego State University, one of the leading Exercise Physiology Departments in the country. The study used EMG monitoring of muscle activity during use of the Shake Weight compared to similar size dumbbells, pushups and sit-ups. The study revealed that the Shake Weight radically outperforms free weights due to the rapid motion of the exercise and isometric contraction of the entire upper body during use.