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The Shake Weight Arm-Sculpting Craze Shaking up a Media Frenzy

CARLSBAD, Calif. - (BUSINESS WIRE) - Since its debut only 10 days ago, you've already seen it on The View, Jimmy Kimmel Live! and on numerous blogs and Websites, including Entertainment Weekly Online. The Shake Weight - a revolutionary new women's arm-toning device unlike any product previously developed - has generated over 1 million total YouTube views in the last ten days, and over three million Internet hits overall. So what's the buzz about?

Based on a groundbreaking workout technology called Dynamic Inertia, which engages the muscles in the arms, shoulders and chest in an entirely new fashion, the Shake Weight increases upper body muscle activity by more than 300% compared to traditional free weights. Its distinct motion makes the Shake Weight the first product of its kind specifically designed to help women achieve toned, sculpted arms while eliminating flab.

A well-documented scientific study involving the Shake Weight technology was conducted by Dr. Daniel Cipriani, Professor at the department of Exercise Physiology at San Diego State University, one of the leading Exercise Physiology Departments in the country. The study used EMG monitoring of muscle activity during use of the Shake Weight compared to similar size dumbbells, pushups and sit-ups. The study revealed that the Shake Weight radically outperforms free weights due to the rapid motion of the exercise and isometric contraction of the entire upper body during use.

"The Shake Weight is a unique fitness device that effectively and dramatically sculpts arms, a major problem area for many women, while burning calories," said Lindsey Reese, prominent Los Angeles-based Certified Trainer. "Whether you're sitting at home watching TV, in the office, or hanging out by the pool, a very effective Shake Weight work-out can be achieved in only six minutes a day, and requires minimal effort to achieve toned, sexy arms."

Unlike the impression created by the rapid motion of the device, the Shake Weight is not battery-powered - the user generates the movement. The internal resistance and shaft bounces the weight back and forth, creating an effective workout that produces unparalleled results.

"The Shake Weight has become more than a hit since its launch two weeks ago - it's a phenomenon," said Kellie Cagle, Communications Director of FitnessIQ, the California-based product developer and marketer. "The product demonstrations have been generating quite a bit of attention because consumers are experiencing a never-before-seen motion in home fitness; but I can assure you, the Shake Weight is a scientifically-proven device that produces remarkable results fast. After using it for about 15 seconds, you will immediately know what the buzz is all about."

The Shake Weight is available at www.shakeweight.com for $19.95 plus $7.95 processing and handling. FitnessIQ is offering a full money back guarantee - including shipping and return shipping - so even the most discriminating consumers can try the product worry free. With the order, purchasers also receive a bonus Upper Body Toning Workout DVD. This offer is not available in stores. Additionally, a soon-to-launch men's version will be available later this year.

Fifteen Minutes PR
Jordan Byrnes, jordan@fifteenminutes.com
Ryan Croy, ryan@fifteenminutes.com

Editor's Note:
We occasionally gets comments from readers about stories and press releases. This one is interesting:
My roommate and I tried this Shaker and after 2 days our neck and back hurt so bad we could hardly stand it. She went to get a deep massage because it was covered by her insurance, but mine isn't, so I guess I just suffer. As soon as I can walk, its going back.
M. Dee

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