The Denny's Bacon Avocado Burrito is part of the Fresh New Lineup that will Entice Consumers to Eat Out By Providing Cravable, Affordable Value. (Photo:Business Wire)

SPARTANBURG, S.C. - (BUSINESS WIRE) - While Americans may not splurge on extravagant treats in this economy, they will increasingly look to simple pleasures as a more suitable and satisfying way to feel good, according to consumer research. They will find new meaning to a simple cup of coffee and the ritual of enjoying a meal out with family and friends. Denny's (NASDAQ:DENN) wants to make that "meal out" worth it. The restaurant chain knows that with money tight it must lure folks in by offering more than just competitive price points on meals.

"We have to do so much more in this environment," emphasizes Nelson Marchioli, CEO, Denny's. "We listened to consumers and knew we had to give our customers new and interesting reasons to continue to come to eat out. That's why we've created such a large volume of new menu options at Denny's, more than we've done at one time in decades. We're meeting consumer demand for fresh, savory products that are tasty and price worthy."

Now available in Denny's restaurants across the country are new Breakfast Burritos, including Bacon Avocado and Grand Slam Burritos; fresh half or whole salads including Cranberry Pecan Chicken and Prime Rib & Bleu Salad; sandwiches including Chicken Melt, Fried Egg and Prime Rib Philly Melt; and Skillet dinners including Monterey Sirloin and Tilapia Ranchero. Denny's is also introducing their new Breakfast Roast coffee, a special blend specifically designed to give guests a great start to their day, no matter what time of day.